July 7, 2008
Let’s say that you sell products used in baking. If on your website you offer a free download of an eBook with recipes that call for ingredients you sell, it is possible…even probable that you will sell more of the products that you manufacture. That is the basic concept but there are many ways that eBooks can help get free viral marketing for you.
If the free eBook you give away on your site is good, informative, funny, or contains timely information, the public will pass that information along to their friends and family and thereby, generate a lot more traffic on your site. Just the fact that they found something interesting or useful on your site will make them return again and again. Each time they return is another opportunity for them to become a customer.
So what is the consumer’s advantage of an eBook?
- eBooks are ideal for those who want information in the quickest possible time.
- eBooks can include video, sound, games, children’s activities and many other interactive multi-media elements.
- eBooks have search engine and electronic navigation technology. No more flipping back and forth through pages to find that elusive paragraph.
- How to… eBooks can include video clips or many different color images to show you exactly how to piece together that Antique Grandfather Clock Kit, without having any bits left over.
Once you have your eBook written and checked and re-checked and checked again for grammar, spelling, punctuation, and that the links all work, you are ready to put it to work for you. Be absolutely certain that the links to your pages and especially to your sales page all are working links.
- Post your eBook to as many of the eBook directories as you can.
- It is certainly not a requirement but it is a good idea if you can create a cover for your eBook.
- There are even sites that will create a cover just for you and do it for free.
- Statistics prove that an eBook will be downloaded more when a nice cover is displayed.
- Search the internet for these sites.
The traditional book is here to stay. Advertising on paper is here to stay, as well. The marketing eBook as a viral salesman is here to stay, too. Trust UniqueEbook.com to lead you in the making of a unique e-book, which will bring you thousands. Don’t discount the value or underestimate its worth to you and your online marketing. It can be one of your best marketing tools and it is free.
